Web marketing case studies, eBusiness Connection
eBusiness Connection is ‘A BC-based not-for-profit e-business resource centre’. It doesn’t look like it has been updated recently, but it does contain some interesting articles. Most interesting to me was the case study section, as this type of real-world data on web success stories can be hard to find.
One case study looks at AwesomeEwe.com an online yarn retailer with revenues of over $500k and doubling every year. The companies founder are quoted as saying that relationship building via the Internet has been key to their success.
‘Create awareness, create friends and develop an audience, then create shoppers; if you create a relationship, you give people a reason to care’
These case studies are worth a look, to get an inside view of the successes and lessons learnt of other businesses in Canada who have tested Internet strategies to boost their business.
